 |  |
Universiade: Team Canada partners with SendtoNews
OTTAWA (CIS) – Canadian Interuniversity Sport is pleased to announce a partnership with newsroom content delivery service SendtoNews for the 2011 Summer Universiade set to take place from August 12-23 in Shenzhen, China.
In order to better serve local, regional and national television and radio stations, newspapers and online newsrooms, Team Canada’s media relations team will upload video content – including interviews and highlights - and photos on a daily basis to the SendtoNews system that will automatically convert the content for easy use by newsrooms.
To access the Team Canada videos and photos as a content receiver, newsrooms that do not already have a SendtoNews account must register for a FREE account. To register:
Option 1: Visit www.SendtoNews.com
Option 2: Contact Leigh Kjekstad, business development manager, at 1-855-590-1991 (toll free) or by email at leigh.kjekstad@sendtonews.com.
SendtoNews is fast becoming a fixture at sporting events everywhere. SendtoNews powered the state-of-the-art media distribution system used by more than 1,450 reporters at the British Columbia International Media Centre (BCMC) during the Vancouver 2010 Olympics. Other SendtoNews sports clients include the WHL and AHL, Rugby Canada, Rowing Canada, Speed Skating Canada, the Canadian Professional Golf Tour and the International Triathlon Union.
Swimming Canada, Diving Canada, Water Polo Canada and Synchro Canada are currently reporting via the SendtoNews platform from the 2011 FINA world championships in Shanghai, China (July 16-31).
Canada is sending a delegation of close to 350 to the 26th Summer Universiade including 250 student-athletes who will compete in 17 sports. The Summer Universiade – also known as world university games - is an international multi-sport event that takes place every two years and is second only to the Summer Olympics in the number of participating athletes and countries.
2011 Summer Universiade website: http://www.sz2011.org/Universiade
Team Canada website: http://english.cis-sic.ca/universiade/summer
About SendtoNews
SendtoNews is a conduit between content creators and newsrooms/assignment editors looking for high quality, newsworthy content to use as part of daily programming. SendtoNews offers its clients the opportunity to share their stories (including one or more HD videos, high resolution photos, audio files, etc.) directly with print, television, radio and online newsrooms by uploading them to the Company’s cloud-based news story management platform. SendtoNews then automatically optimizes the stories for fast preview and easy use by news editors and tracks usage so clients can monitor their local, national and international media coverage. For more information, visit www.sendtonews.com.
About Canadian Interuniversity Sport
Canadian Interuniversity Sport is the national governing body of university sport in Canada. Fifty-two universities, 10,000 student-athletes and 550 coaches vie for 21 national championships in 12 different sports. CIS also provides high performance international opportunities for Canadian student-athletes at Winter and Summer Universiades, as well as numerous world university championships. For further information, visit www.cis-sic.ca.
-CIS-
For more information:
Michel Bélanger
Manager, Communications & Media Relations
Canadian Interuniversity Sport
Off: 613-562-5670 ext. 25
Cell: 613-447-6334
belanger@universitysport.ca
www.cis-sic.ca
Leigh Kjekstad
Business Development Manager
SendtoNews
Off: 250-590-1991
Toll free: 855-590-1991
leigh.kjekstad@sendtonews.com
www.sendtonews.com
